ABOUT US
Premier Sports is a proudly South African sports brand, designed locally with the South African market in mind. For over 30 years, we have been a trusted name in the sports industry, offering premium-quality sporting products at great value for money. Our commitment to service, efficiency, and innovation has made us a leader in the industry, ensuring that athletes, teams, and sports enthusiasts have access to the best gear available.
We specialize in the distribution of high-quality sports apparel, equipment, footwear, and accessories across all major sporting codes. Whether you’re a professional athlete, a school team, or a weekend warrior, Premier Sports delivers the performance, durability, and affordability you need.
To further support our clients, we have our own in-house printing department, providing custom branding solutions for teams and organizations. From player names and numbers to full customization, we guarantee fast turnaround times, top-tier quality, and unmatched efficiency—all managed in-house for total quality control.
At Premier Sports, we don’t just sell sports gear—we support the passion and dedication of South Africa’s sporting community. Join us and experience the Premier Sports difference!
OUR MISSION
At Premier Sports, our mission is to provide high-quality, affordable, and innovative sporting products designed specifically for the South African market. We are committed to excellence in service, efficiency, and reliability, ensuring that athletes, teams, and sports enthusiasts have access to the best apparel, equipment, and accessories. Through our locally designed products and in-house branding solutions, we strive to support and elevate the sporting community by delivering unmatched value, performance, and customization. With over 30 years of experience, we continue to lead the industry by staying true to our core values: quality, affordability, and passion for sport.
OUR GOAL
At Premier Sports, our goal is to make premium-quality sporting goods accessible to athletes of all levels—from amateurs to professionals—regardless of their background. We are committed to providing high-performance, affordable, and locally designed sports gear that empowers individuals and teams to excel. By combining innovation, quality, and value, we strive to support South Africa’s sporting community and help every athlete perform at their best.
